Pre-Post Checklist For Your WordPress Blog
Before I post fresh content on my tech blogs I always follow a strict checklist to ensure that I deliver the best quality content possible. This process begins with the title of my post. There are many tactics to creating attractive headlines for your posts such as asking a question, challenging an idea or even creating a list for a keyword such as “top 10 ways to drive traffic to your blog”. Regardless of your method, the first step in my pre-post checklist begins by renaming the permalink. When you title a post in WordPress you will see a permalink address appear beneath the title either after you click into the content or after a certain period of browser inactivity. The key to permalinks is short and concise naming that focuses on the keyword(s) you are targeting. For example if I wrote a post titled “How to become a blogging superstar” I would edit my permalink to be something more concise such as how-to-blog-superstar. The only rule I really follow here is to focus on keeping my keywords in the permalink and removing unnecessary prepositions.
The next step in my Pre-Post Checklist is creating the necessary post tags. It’s a good rule of thumb to re-use existing tags across your blog rather than creating hundreds of unnecessary tags. As Twitter continues to grow in popularity many blogs and websites will begin using hash tags instead of the traditional tags (ex. wordpress is now #wordpress). I have not fully adopted this trend in my blogging, but it is worth mentioning for those that want to plan ahead. When choosing your Tags make sure that they include the keywords of your article and reference any existing tags being used by related content on your blog. Please keep in mind that by default your Tags become your meta keywords when you are using the Thesis Theme or the All-In-One-SEO-Plugin.
After you’ve completed your tags it’s time to edit the meta description for your post. The meta description is the block of descriptive text, often times the first sentence or two, that appears beneath a link in Search Engines. Creating a short and concise meta description gives prospective visitors a good idea at what they are clicking and ultimately will lead to lower bounce rate from your blog – The best advice I can give you is to be as accurate as possible with your meta descriptions. If you are not using The Thesis Theme for WordPress then I suggest that you install the All-In-One-SEO-Pack plugin. This plugin will auto generate meta descriptions for all of your posts and also allow you the option to manually edit your meta descriptions, I prefer the latter.
If you’ve read my guide on Generating Traffic from Google Image Search then you know the importance of completing all the text fields when you insert images. Ensure that you’ve written an accurate Title, Description and Alternate Text for every image that you’ve inserted in your post. For Thesis Theme users also make sure that your Post Image alt text field is completed.
The last step in the process and quite frankly the most important is to proof read your post for spelling and grammar mistakes. If you’ve spent the past hour writing quality content don’t you think you owe it to yourself to present the information in the most professional way possible? What is a reader going to think when they find numerous typos in your posts? Of course you will not pick up every spelling or grammar mistake, but by setting aside a few minutes before you hit that Publish button you’ll be setting yourself up for success. Now that we’ve gone through my Pre-Post Checklist let’s quickly run through the steps:
* Edit the Permalink to be short and descriptive while maintaining keywords
* Use Post Tags, remember Post Tags become your meta keywords – choose wisely
* Hand Write all Meta Descriptions using The Thesis Theme for WordPress or the All-In-One-SEO-Plugin
* Complete the Title, Description and Alt Text for all images in your post
* Proof Read all posts before hitting ‘Publish’
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